R.M. Williams selects AgilyCom

Legendary Australian Retailer, R.M.Williams selects AgilyCom to rapidly turbocharge integrations, electrify customer experiences, and unleash the power of data across its expanding organisation.
Hold onto your hats! AgilyCom, the global cutting-edge Business Enablement Platform today announced its partnership with R.M.Williams, the Australian brand synonymous with handcrafted leather boots, rugged apparel, and timeless accessories.
Since 1932, R.M.Williams has forged a legacy built on unparalleled craftsmanship and the enduring spirit of the Australian outback. As the brand surges forward, expanding its reach, it recognised the critical need for a powerful and visionary solution to seamlessly connect its diverse systems and unlock the full potential of its data. AgilyCom’s retail centric platform will deliver a lightning-fast flow of accurate data across R.M.Williams’ organisation, empowering them to deliver jaw-dropping customer experiences, optimise inventory with laser precision, and make game-changing data-driven decisions.
“Continuing our journey in replacing legacy solutions with truly visionary and customer centric products like our recent selection and implementation of the NewStore Unified Commerce Platform who AgilyCom also has a global strategic partnership with, we quickly realised the way we integrated our technology was just problematic. The implementation of AgilyCom also very nicely supports our significant ERP Reimplementation and transformation project that we have just embarked upon, which is also highly critical to the success of delivering our vision. We didn’t want to simply put in a new IPaaS, we wanted something more than just a solution that stitches our applications – traditional IPaaS is just table stakes these days”. says Peter Ratcliffe, Head of Technology. “I wanted a vendor and technology partner that was truly revolutionary in the IPaaS space. A product that allows you to intelligently bridge applications together in an accelerated way, a solution that could elevate data into the hands of end users to improve customer experiences and rapidly pipe clean data across the network into modern applications for further analytics. “They get retail – it’s their game, it’s all they do! Their hunger and focus on understanding our businesses processes, optimising them, and providing a highly stable, rapidly deployable, scalable integration and data management platform made them the obvious choice for us. Not to mention their integration-as-a-managed services approach to take integrations off our hands, operationally was an absolute win for us. It just made sense.”

“We’re absolutely buzzing to partner with a brand as iconic as R.M.Williams,” says Gavin Fielding, Managing Director at AgilyCom and ex-retailer of more than 25 years. “They embody a rich history and a fierce commitment to quality, values that resonate deeply with us. Our Business Enablement Platform will empower R.M.Williams with the seamless integration and data insights they need to conquer the ever-evolving retail landscape and continue delivering exceptional products and experiences that leave customers wanting more. As Peter has mentioned, their organisation has just embarked on a major Infor M3 ERP Reimplementation project that is no doubt going to reshape how the business operates and so naturally pairing our platform with the project just made sense. This partnership marks a thrilling leap forward in R.M.Williams’ quest to conquer the modern retail world with cutting-edge technology and it’s a privilege to be working alongside them.”
About R.M. Williams:
Since 1932, R.M.Williams has crafted legendary leather boots, apparel, and accessories, embodying the untamed spirit of the Australian outback. Renowned for unparalleled craftsmanship and timeless style, R.M.Williams products are trusted and coveted worldwide. With a commitment to quality and tradition, R.M.Williams continues to innovate, staying true to its iconic heritage.
About AgilyCom:
AgilyCom is the evolution of IPaaS, delivering a Business Enablement Platform that simplifies complex integration challenges for retailers. Built on over 30 years of retail expertise, AgilyCom seamlessly connects technology platforms, monitors data flow, and empowers retailers to focus on growth and innovation. With deep retail expertise and a focus on business process understanding, AgilyCom unlocks the power of data, electrifies customer experiences, and drives profitability.